There have been many studies on attention with very significant results coming from the area of cognitive neuroscience and psychology. It is an interesting challenge to translate those results into the domain of web design and use it as a tool for creating a meaningful impact.
Type effects – from bolding, italics, tilting, strokes and underlines – can make or break the typography on your site. Using type effects in moderation is the key.
Last week Patrick wrote a nice article about Developing Emphasis in Web Design, and today, based on that article, we decided to show you some examples of emphasis in web design. As explained in last week’s article, we will split the examples in three different perspectives: Proportion, Contrast and Physical Relationship
Developing emphasis in web design can be tricky in that it all depends on what you want to accomplish with it. For the most part, whatever the product is, is what will be our focal point and in most cases it’s not the picture of the product but how to get the product that becomes the focal point – the call to action.