Some thoughts on how shapes in web design can be used for attention-grabbing purpose and for an interesting or even comforting user experience.
There have been many studies on attention with very significant results coming from the area of cognitive neuroscience and psychology. It is an interesting challenge to translate those results into the domain of web design and use it as a tool for creating a meaningful impact.
We’ve all seen them, we’ve all navigated through them, we’ve all made those painful subscription choices, and we’ve all had some pretty bad experiences with them. But more and more sites and services are focussing attention on their subscription pages and discovering that a well-designed page is very important to new user sign ups.