Some Ideas for Checkout Effects

Some fun effect and layout ideas for the first step of a checkout process in an online store. We are using the morphing buttons concept together with CSS transforms and transitions.

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A while back we explored a morphing button concept where the active element gets transformed into its target, aiming to create a fluid UI experience with a semantic connection of the involved elements. Today we want to apply that same concept and some other ideas to the first step of the checkout process. The checkout process in online stores is one of the most challenging and crucial in terms of UI design. Done well it can create a pleasant and smooth purchasing experience for the user; done wrong, it can lead to an abandoned shopping cart and no sale at all. There are many carefully planned and well designed e-commerce sites out there and making the UI uncluttered is definitely a great trend welcomed by anyone who buys things online.

With the demos we’ve created today we are looking into how we can make the peek into the shopping cart, one of the potential first steps of the purchase process, more fun and engaging while exploring some new layouts and effects.

They are simple concepts that hopefully spark your imagination for new ideas.

Please note that we use lots of new CSS properties that will only work in modern browsers.

IE does not allow a transformation of table rows which is a real shame; so you might not see the table rows animating in some of the effects.

The shopping cart icon used in the demos is by Freepik from and it’s licensed under CC BY 3.0.

Here are the screenshots of the demos:


We hope you enjoy these ideas and get inspired 🙂

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Mary Lou

ML is a freelance web designer and developer with a passion for interaction design. She studied Cognitive Science and Computational Logic and has a weakness for the smell of freshly ground peppercorns.

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  1. Thanks for sharing this. I normally love all that have some UX issues here. When shopping online the cart is very important and in all these examples there isn’t a running total visible prior to clicking the button or opportunity to “pay now” without reviewing the cart.

    In terms of reviewing items in cart, I could see the final example being useful though and with all that said, still pretty, thanks for sharing

  2. This design looks very nice, but i have some hesitation because even that looks very nice, something very important as the conversion must be contemplate before any changes on the checkout. Besides that it looks pretty good.

  3. Hi! I’m trying to learn UX design and web development, and I’m really amazed at how you did these things! I would love to make some of these one day! How difficult are these to do? I still have a lot lot to learn, and I would love some advise

  4. really cool and very clean ideas…. but its a shame they dont work on IE… still many people that use it 🙁
    Mary Lou, thank you for the post!!

  5. It’s beautiful and truly polished Checkout design. Might use it in my next web project. 🙂

  6. Absolutely love this! Working on an e-commerce now, definitely opened my eyes to a bit more innovation, thanks Mary!