#visual rhythm

Developing Visual Rhythm in Web Design

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In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As people, we are driven everyday by predictable, timed events. The sun comes up every day and sets every day, the seasons cycle in predictable patterns every year, and we all know that the World Cup happens every four years. Rhythm in design is just re-creating that, re-creating these predictable timed patterns, creating a sub-conscience relationship with ourselves and creating comfort or familiarity.