A properly designed site can reduce bounce rate and increase engagement significantly. In this article, six important elements are introduced that are important for reducing a site’s bounce rate.
Let’s make a real world comparison: buildings are very much like web sites. So are we (web designers and developers) essentially just architects? When you compare web design with any other major form of art, fine art, print design, music, sculpture, architecture, it almost directly compares itself to architecture. Web design, like architecture, is an art form that has many differing interests. Web sites and buildings have users, clients, companies, products, information, technology, structure and design.