#principles

Developing Unity in Web Design

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In the previous “Developing {blank} in Web Design” articles I’ve discussed Rhythm, Balance and Emphasis. But we are missing the last main principle of design — Unity. It’s a very important concept in design and one that is actually pretty easy to achieve. Unity is simply that, the unification of objects within a composition. Unity is the measure of how objects or elements fit together — or don’t for that matter. Its really just a matter of linking elements together to create harmony.

Architecture in Web Design: Applying Vitruvius’ Principles

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Let’s make a real world comparison: buildings are very much like web sites. So are we (web designers and developers) essentially just architects? When you compare web design with any other major form of art, fine art, print design, music, sculpture, architecture, it almost directly compares itself to architecture. Web design, like architecture, is an art form that has many differing interests. Web sites and buildings have users, clients, companies, products, information, technology, structure and design.