Designer Spotlight: Andrés Briganti

Discover how Buenos Aires–based creative Andrés Briganti transforms abstract concepts into timeless visual forms.

By Andrés Briganti in Articles on August 22, 2025

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My name is Andrés Briganti, and I’m an independent graphic designer based in Buenos Aires, Argentina. I collaborate with brands, institutions, and individuals from around the world.

While my focus is on visual identity, my work spans over various fields of design visual communication, from physical to digital, from posters to wristwatches. My approach is refined and intentional, with the goal to distill abstract or complex ideas into distinctive visual forms.

Selected Projects

Personal Site

My most recent, and most visible, digital project is my portfolio website. After years of iterations and a stalled launch, the concept matured into a more cohesive direction. Earlier this year, I teamed up with Joyco Studio to bring it to life. The result has been well received and earned an FWA Site of the Day.

AB Setima

A few years ago, I began taking my interest in type design more seriously. I was even part of the team that designed the Geist typeface for Vercel while working at basement.studio.

My latest exploration in this field is AB Setima, a sans-serif display typeface that blends Art Deco geometry with a modern sensibility. It has refined proportions and tapered inner angles in contrast with sharp outer ones. The typeface includes variants and discretionary ligatures, offering some flexibility in composition.

Designed with restaurant identities, hotel graphics, and event communications in mind, AB Setima delivers a sense of distinction with some edge to it.

Einstoffen

During 2023, I led the rebrand and visual language refinement for Einstoffen, a Swiss brand founded in 2008 that creates distinctive eyewear and fashion for independent-minded individuals. The project focused on sharpening the brand’s visual identity to better reflect its bold, self-assured spirit and evolving product offering.

Various Identities

A selection of brand visual identities I’ve created over the years.

Background

Previously, I’ve worked as Lead Brand Designer for digital studios and as Design Director for fashion and lifestyle brands. Today, I split my time between my independent practice, where I focus on visual exploration, and Rampant Studio, a collaborative creative bureau I’m building as Creative Director.

Design Philisophy

I believe in design that is both conceptually grounded and thoughtfully constructed, work that distills complex ideas into clear, enduring visual forms. My process balances strategic thinking with formal expression, creating identities and systems that are purposeful, distinctive, and built to last. I aim for clarity over noise, and visual languages that reflect the true character of the brands they serve.

Final Thoughts

I believe a designer’s greatest asset is the ability to connect the dots across the span of human experience and culture. A lack of interest in history, culture, and seemingly unrelated subjects leads to work that is shallow and short-lived. It’s curiosity – not specific skills or tools – that truly sets us apart.