From our sponsor: Meco is a distraction-free space for reading and discovering newsletters, separate from the inbox.
Strong Beliefs Meet Modern Design
The work on Mount Media’s website is a key piece of their broader rebranding journey. Alongside other brand elements, we refreshed its all-the-way “target” sign, visually capturing the company’s mission—understanding the goal and the path to reach it. That sign, which we’ve reimagined in 3D, became a central style feature and an intriguing technical challenge.
We aimed to align the company’s identity with its visual presence—serious, modern, and laser-focused on results. Our crafted style perfectly conveys this ethos, featuring intricate gradients, straightforward typography, and 3D elements.
Mount Media believes that every process should be streamlined—nothing unnecessary. We translated this philosophy into a composition with the 3D mark at its core, where all elements converge around the central goal. These parts function as stylistic accents across various sections of the site.
Crafting a Seamless Web Experience
The original textures and smooth animations were crucial to the website, an extension of Mount Media’s revamped brand. Maintaining the quality of the 3D assets without compromising site speed and performance was essential.
To achieve this, we approached it like the animation on Apple’s AirPods landing page—by breaking the figure’s animation into frames, creating sequences, and then coding the states. This method allowed us to preserve the visual integrity of the 3D elements without sacrificing user experience.
The site is built on WordPress, and to counter WP’s typical limitations—like script and database handling —we implemented static data caching.
The Purpose
The website design directly responds to Mount Media’s request. Known for their expertise in affiliate marketing for the iGaming sector, they are eager to forge new partnerships.
Our approach was straightforward: We reminded visitors that Mount Media is a reliable partner and encouraged them to contact us for new projects, collaborations, or career opportunities.
On their website, the focus isn’t on the company itself but on how they can help you grow.
Tech Stack
- Frontend: Webpack, Vanilla JS, SCSS;
- Animations: GSAP, CSS Animations;
- Backend: WordPress, WordPress Super Cache Plugin, Nginx, Apache;
- Design Software: Figma, Blender;
